Strategic and Visual Redesign
The redesign of the Agenda 21 brand was guided by a strategic approach that included market analysis, purpose alignment, and repositioning. The transition to the name AGE 21 represents a step toward modernization and relevance, positioning the brand as a catalyst for authentic experiences and deep connections with nature. This change reinforces its identity, preserving the essence of sustainability while engaging with a more contemporary audience.
The visual development reimagined the brand to convey simplicity and warmth. The new logo, featuring a rounded leaf silhouette, reflects balance, reconnection, and the pursuit of well-being. The white space within the design symbolizes opportunities to explore and destinations yet to be discovered.
This project unifies message and imagery, delivering an identity that clearly communicates the values of AGE 21 and inspires an audience seeking transformative and sustainable experiences.
